Greg Garner is a business analyst, technologist, podcaster, and writer who spends his days helping organizations solve real problems with clarity, logic, and practical leadership. With more than two decades of experience across IT, product development, leadership, and organizational strategy, Greg has built a reputation for cutting through noise, simplifying complexity, and helping teams get aligned on what actually matters.
Greg specializes in the intersection of faith, culture, technology, and leadership—four domains that shape modern life but often operate in contradiction. His work seeks to bridge those gaps by asking better questions, grounding decisions in truth and logic, and helping others navigate a world that increasingly prioritizes emotion over clarity.
He is the creator of Greg’s Musings, a blog exploring the deeper ideas behind culture, worldview, organizational behavior, and technological change. He also hosts The Foundation Podcast, where his team takes Greg’s written work, frameworks, and real-world experience and turns them into accessible conversations for leaders, families, and anyone trying to make sense of today’s world.
Professional Background
Greg works at Tractor Supply Company as a Senior Business Analyst Lead in Retail Systems & Store Engineering. He is known for:
- his ECHO Framework, which unifies UX, IxD, Business Analysis, and Product Ownership without forcing titles to replace one another
- his ability to visualize requirements clearly using storytelling, diagrams, and user experience principles
- his role as a connector between business vision and technical implementation
- his passion for mentoring teams and helping leaders understand the difference between roles, responsibilities, and outcomes
Greg is also the author of The Missing Link: Visual Requirements in the Age of Agile and AI, a forthcoming book that helps organizations improve how they communicate ideas and deliver working solutions.
Personal Background
Greg lives in the Nashville area with his family on several acres of land, where he enjoys building, creating, problem-solving, and taking on far too many projects at once. Outside of work, he runs multiple ventures including short-term rentals, pest-control operations, and various entrepreneurial experiments that allow him to test ideas in the real world.
At his core, Greg is driven by a simple mission:
Help people see clearly, think clearly, and act with purpose.
What You’ll Find Here
This site is home to:
Greg’s Musings (Blog)
Thoughtful writing on faith, culture, leadership, technology, and the underlying principles that shape our world.
The Foundation Podcast
Audio explorations produced by Greg’s team, based on Greg’s essays, frameworks, and interviews—designed to help listeners pursue truth, logic, and clarity in an age of confusion.
Visual Frameworks & Tools
From the ECHO Framework to clear BA/PO role distinctions, Greg shares the models he uses to help teams make better decisions.